Reputation Tracking New

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Brand Echo Score

-- /100
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Citation Rate --%
Engine Spread --%
Position Quality --%
Competitive SOV --%
H2H Win Rate --%
Citation Rate
--
-- High confidence
% of checked queries where your brand was cited
Avg Position
--
-- High confidence
Where your brand appears in AI responses (1st = best)
Engine Coverage
--
-- of 5 engines High confidence
How many AI engines cite you at least once
Sentiment
--
-- Estimate
AI-inferred tone when you're mentioned (not guaranteed accurate)
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Citation Performance

Citation Performance

Tracks your brand's citation count across AI engines over time. Each line represents a different AI platform.

Trend UpGrowing AI visibility
Trend DownDeclining presence

Share of Voice

Share of Voice (SOV)

Your brand's percentage of total AI citations compared to competitors in your market.

Your SOV% of total market citations
TrendChange vs previous period
CompetitorsBreakdown by competitor
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Head-to-Head Win Rate

Head-to-Head Win Rate

When your brand and a tracked competitor both appear in the same AI response, the higher-ranked brand wins that matchup. Your H2H Win Rate is the percentage of those matchups you win.

WinYour brand ranked higher in the shared response
LossCompetitor ranked higher in the shared response
TieSame position in the shared response

This score is kept separate from Brand Echo — it measures direct competitive displacement, not citation volume. Requires 10+ matchups to display.
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Recent Citations

-- Total
-- Today
-- Week
View All
Brand Health Score Overall AI Presence
Google AIO AI Overview Metrics
Citation Velocity Growth Rate
AI Engine Radar Multi-dimensional Analysis
Competitive Position Market Landscape
AI Search Density Industry Search Patterns
Sentiment Distribution Citation Sentiment
Top Cited Pages Most Referenced Content