Terms of Service

1. Acceptance of Terms

Welcome to AI Advisory ("Company," "we," "us," or "our"). These Terms of Service ("Terms") govern your access to and use of the AI Advisory platform, including our website, applications, APIs, and related services (collectively, the "Service").

By accessing or using the Service, you agree to be bound by these Terms and our Privacy Policy. If you are using the Service on behalf of an organization, you represent and warrant that you have the authority to bind that organization to these Terms.

2. Description of Service

AI Advisory provides a software-as-a-service platform that helps businesses analyze and optimize their visibility in AI-powered search engines and large language model (LLM) responses. The Service includes:

• AI citation monitoring across multiple LLM-powered search engines
• Visibility scoring and trend analysis
• Optimization recommendations
• Competitive intelligence and share of voice tracking
• Content gap analysis and strategic recommendations

The Service utilizes proprietary algorithms, methodologies, and scoring systems to generate insights and recommendations. The specific mechanisms, formulas, and logic underlying these capabilities constitute our trade secrets and confidential business information.

3. Account Registration and Security

3.1 Account Creation

To access the Service, you must create an account by providing accurate and complete information. You agree to update your information promptly if it changes.

3.2 Account Security

You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You must immediately notify us of any unauthorized use of your account.

3.3 Account Restrictions

Accounts are for individual or organizational use only. You may not share your account credentials with third parties or allow multiple individuals to access a single-user account.

4. Acceptable Use Policy

You agree to use the Service only for lawful purposes and in accordance with these Terms. Acceptable uses include:

• Monitoring and analyzing your own brand's AI citation performance
• Implementing recommendations to improve your content's AI visibility
• Conducting competitive analysis for legitimate business purposes
• Generating reports for internal business use

5. Prohibited Activities

5.1 Reverse Engineering

You agree NOT to:

• Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code, algorithms, data structures, or underlying methodology of the Service
• Attempt to discover or reconstruct the scoring formulas, weighting systems, or calculation methods used by the Service
• Conduct systematic testing designed to identify patterns, correlations, or logic underlying the Service's recommendations or scoring
• Use the Service outputs to train machine learning models or create derivative analytical systems

5.2 Competitive Use

You agree NOT to:

• Use the Service, or any information derived from the Service, to develop, improve, or inform any competing product or service
• Share Service outputs, insights, or methodological observations with any competitor of AI Advisory
• Use knowledge gained from the Service to provide consulting services that compete with AI Advisory's offerings
• License, sublicense, or resell access to the Service or its outputs

5.3 Data Harvesting and Scraping

You agree NOT to:

• Use automated means (including bots, scrapers, or crawlers) to access the Service or collect data
• Systematically download, store, or republish content or data from the Service
• Aggregate or compile Service outputs for purposes other than your direct business use
• Export data in bulk or create databases from Service outputs

5.4 Systematic Probing

You agree NOT to:

• Conduct sequential or iterative testing designed to isolate the impact of specific variables
• Make changes to content and immediately re-scan to measure the exact impact on scores
• Build cause-and-effect databases correlating specific actions with score changes
• Document or share patterns observed in how the Service generates recommendations

5.5 Circumvention

You agree NOT to:

• Attempt to bypass, circumvent, or disable any security measures, rate limits, or access controls
• Use multiple accounts to circumvent usage limits or restrictions
• Access the Service through any means other than our authorized interfaces
• Interfere with or disrupt the integrity or performance of the Service

6. Intellectual Property Rights

6.1 Our Intellectual Property

The Service and all of its components, including but not limited to software, algorithms, methodologies, user interfaces, text, graphics, logos, and data compilations, are owned by AI Advisory or its licensors and are protected by copyright, trademark, trade secret, and other intellectual property laws.

6.2 Trade Secrets

You acknowledge and agree that the Service incorporates valuable trade secrets of AI Advisory, including but not limited to:

• Scoring algorithms and calculation formulas
• Signal weighting and prioritization systems
• Cross-engine normalization methodologies
• Recommendation generation logic
• Query clustering and classification systems
• Proprietary data correlations and calibration values

These trade secrets represent substantial investment in research and development and provide AI Advisory with a significant competitive advantage. You agree to protect the confidentiality of these trade secrets as described in Section 8.

6.3 Limited License

Subject to your compliance with these Terms, AI Advisory grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes. This license does not include:

• The right to copy, modify, or create derivative works of the Service
• The right to sublicense, sell, or transfer your access
• Any rights to the underlying algorithms, methodologies, or trade secrets
• The right to use the Service to develop competing products

6.4 Your Content

You retain ownership of any content you submit to the Service (such as your website URLs and brand information). By submitting content, you grant AI Advisory a license to use that content to provide and improve the Service.

7. Proprietary Methodology Protection

7.1 Nature of Outputs

You understand and agree that:

• The Service provides recommendations and insights based on proprietary analysis
• Scores, rankings, and recommendations reflect the output of our algorithms, not raw data
• The relationship between any specific action and score changes is correlational, not deterministic
• We intentionally abstract and aggregate information to protect our methodology

7.2 No Right to Methodology

Your subscription to the Service does not grant you any right to:

• Understand how scores are calculated
• Know the specific weights assigned to different factors
• Access the formulas or algorithms underlying recommendations
• Receive explanations of why specific recommendations are prioritized

7.3 Output Restrictions

Service outputs (including scores, recommendations, and reports) are provided for your direct use only. You may NOT:

• Publish or publicly share detailed analysis of how the Service generates outputs
• Create content (blogs, articles, courses) explaining the Service's methodology
• Use outputs to inform the development of competing methodologies
• Share outputs with third parties who may use them competitively

7.4 Audit Rights

AI Advisory reserves the right to:

• Monitor usage patterns for signs of reverse engineering or prohibited activity
• Audit user accounts suspected of violating these Terms
• Suspend or terminate accounts engaged in prohibited activities
• Pursue legal remedies for violations of this Section

8. Confidentiality Obligations

8.1 Confidential Information

"Confidential Information" means any non-public information disclosed by AI Advisory through the Service or otherwise, including but not limited to:

• The specific factors, signals, or metrics analyzed by the Service
• The relative importance or weighting of different factors
• Patterns observed in how recommendations are generated
• Any information marked or reasonably understood to be confidential

8.2 Protection Obligations

You agree to:

• Hold Confidential Information in strict confidence
• Not disclose Confidential Information to any third party
• Use Confidential Information only for your permitted use of the Service
• Protect Confidential Information with at least the same degree of care you use to protect your own confidential information

8.3 Duration

Your confidentiality obligations under this Section survive termination of your account and continue for as long as the information remains confidential (and indefinitely for trade secrets).

9. Data Usage and Privacy

Your use of the Service is also governed by our Privacy Policy, which is incorporated into these Terms by reference. Please review our Privacy Policy to understand how we collect, use, and protect your information.

10. Payment Terms

10.1 Subscription Fees

Access to certain features of the Service requires a paid subscription. Fees are charged in advance on a monthly or annual basis, depending on your selected plan.

10.2 Automatic Renewal

Subscriptions automatically renew unless cancelled before the renewal date. You may cancel your subscription at any time through your account settings.

10.3 Refunds

Subscription fees are generally non-refundable. However, we may provide refunds or credits at our discretion in certain circumstances.

11. Termination

11.1 Termination by You

You may terminate your account at any time by contacting us or using the account cancellation feature in your settings.

11.2 Termination by Us

We may suspend or terminate your account immediately, without notice, if we believe you have violated these Terms, particularly Sections 5, 6, 7, or 8. We may also terminate accounts for any reason with 30 days' notice.

11.3 Effect of Termination

Upon termination:

• Your license to use the Service immediately terminates
• You must cease all use of the Service
• You must destroy any Confidential Information in your possession
• Sections 6, 7, 8, 12, 13, and 14 survive termination

12. Disclaimers and Limitations

12.1 Service Provided "As Is"

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

12.2 No Guarantee of Results

We do not guarantee that:

• Following our recommendations will result in improved AI visibility
• Scores accurately predict citation likelihood
• The Service will be uninterrupted or error-free
• Any specific results will be achieved

12.3 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, AI ADVISORY SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY. OUR TOTAL LIABILITY SHALL NOT EXCEED THE AMOUNT YOU PAID FOR THE SERVICE IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

13. Indemnification

You agree to indemnify, defend, and hold harmless AI Advisory, its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

• Your violation of these Terms
• Your use of the Service
• Your violation of any third party's rights
• Any content you submit to the Service

14. Dispute Resolution

14.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of law provisions.

14.2 Arbitration

Any dispute arising out of or relating to these Terms or the Service shall be resolved by binding arbitration in accordance with the rules of the American Arbitration Association. The arbitration shall be conducted in English and the arbitrator's decision shall be final and binding.

14.3 Injunctive Relief

Notwithstanding the foregoing, AI Advisory may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property rights and confidential information.

15. General Provisions

15.1 Entire Agreement

These Terms, together with the Privacy Policy, constitute the entire agreement between you and AI Advisory regarding the Service.

15.2 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

15.3 Waiver

Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision.

15.4 Assignment

You may not assign your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations without restriction.

15.5 Modifications

We reserve the right to modify these Terms at any time. We will notify you of material changes by posting the updated Terms on our website and updating the "Last Updated" date. Your continued use of the Service after such changes constitutes acceptance of the modified Terms.

16. Contact Information

If you have questions about these Terms, please contact us at:

• Email: legal@hyprr.io
• Address: AI Advisory, [Address]